Curating Content for Expert Positioning

 there was a huge lack of content on the Internet. Since then, many media outlets, small businesses and people with knowledge in a particular subject matter, have added lots of content by means of websites, blogs, videos and other means. When someone goes online to search for information now, there is way too much information for them to process and make use of effectively. In this day and age of distractions and lack of time we have a great opportunity to be aggregators of information.

Content Curation, is the process of summarizing information from many sources, into bite sized, actionable content, while still giving the original content producers attribution by mentioning the name of the original authors and placing links to the original source.

What Content Curation is NOT, is copying and pasting portions of articles. This is illegal by international copyright laws. So be aware of this, and do the right thing. There is no place, in my opinion, for rip off artists in this industry, and with advanced technology that is available now, it's easy for the copyright holders to easily track such people and either warn and send a take-down notice, or even sue them.

When curating content, be sure to add value by adding your opinion and pointing people to other fantastic resources that they can check out.

The delivery mechanism for this need not be just articles. There is a wide array of media that can be used to deliver the content effectively. Some of the options are videos on YouTube or Vimeo, podcasts on your website or itunes, blog posts, short PDF reports, on Facebook, Google+, etc.

There are 2 immediate benefits of doing content curation.

1. Expert Positioning:

When you curate good quality content on a regular basis and add value to is with your own twist, you slowly start positioning yourself as an expert in the eyes of your audience. There is a natural process of people reading your work, gaining value from it, and then promoting your content to their friends and networks. This then acts as a leverage point to motivate you to produce more quality content and continue to add value and continue to position yourself as an expert in that specific area. You need to limit, especially in the beginning, your content to a very specific area. Once you're seen as a go-to-expert in that area, you can use the opportunity to engage with your audience, and find out their needs, and provide more valuable content to cover those areas as well.

2. Gaining more knowledge:

Well, this is an obvious benefit. Look at it this way, if you read about goal setting and achieving from 10 books, 20 blog posts and 10 videos, over a period of a month to curate content and create your own, wouldn't you learn a lot of different ways of doing the process and the benefits? Wouldn't that give you the opportunity to try some of it and see what works for you and put you in a position to give an educated opinion? Would you, by the end of that time period of 30 days, have more knowledge about goal setting and achieving than 60 -80% of the general population? I bet you would. So not only are you being an expert in the eyes of your followers, but are learning and growing yourself.

Content curation has been happening for a long time, in various forms. If you read 10 - 20 books on any particular, specific subject https://yoo.rs/, you will see how the core ideas of the books are pretty similar, and most times, the newer books have the older ones as part of their citation. There is nothing wrong in using this method to position yourself as an expert. But always remember to acknowledge and give credit where it is due.

So go out there, create valuable content by curating from other valuable sources and use it to gain more knowledge, position yourself as an expert, and grow your business.

Making sure your blog content offers your readers high value is an important lesson to learn, because no one is going to come read your blog or find your offers if your content isn't something they want to consume.

Know Your Audience

Before you write any content or create any type of content, you really need to know who you're creating it for. Who are you trying to teach, engage with, inform, educate, and entice to do something?

Understand the Point of Your Blog Content

When you create content for your blog, each piece of content should have its own purpose and reason for being. When you know that purpose, you can craft it so much better.

Create Some Long-Form Content

Add in some content that is longer and more in-depth. This is a great use of your blog space. You can even create one shorter blog post at a time, then create a longer post where you link to each post to make a new long-form blog post that gets your audience to click around.

Use Some Short Content

Add in some shorter content that addresses concerns of your audience and narrows down the information you want to teach them into bite-sized pieces, about 450 to 800 words per blog post.

Add in Trending and Relevant Content

Don't forget that no matter what your content calendar suggests, news happens. If you don't add in that trending news, you may not be seen as an expert and you may accidentally be sending your visitors elsewhere to get that news. Even if you just curate trending content, that's better than ignoring it or being behind the curve.

Use High-Quality Images

Using images that are obviously good quality stock photos or images you take yourself makes your blog look so much better. If you brand those images, that's even better. You want the images you use for each blog post to advance your message and bring feeling to your readers.

Use Different Formats of Content

Don't just use text-based blog posts. Use a mixture of infographics, memes, text blog posts, and video. This is going to make your blog look a lot more interesting.

Remember Your SEO

Even though your audience might not notice, good SEO is not just for you, it's for your visitors too. Using good SEO means that you use accurate titles, good subheadings, and keywords your audience is interested in. It all helps. But, so does blog site design and navigation. This is what adds into the perception of your blog being high value.

Creating high-quality content has a lot to do with the perception your audience has of the content, as well as the quality of the information you are providing. If you want to be known as the authority on your topic within your niche, putting out amazing high-value blog content on a regular and consistent basis will get you there.